Strong Bonds
Nearly 4,000 people, including repairers, distributors, partners, and teams from Valeo Service France, traveled to Morocco for an extraordinary gathering that takes place every four years:
- 3,850 visitors, including 1,150 AD companies working in mechanics and bodywork
- 72 exhibiting partners
- 15 hectares in the suburbs of Marrakech hosted the plenaries: mechanical, bodywork, trucks, and the exhibitor area.
Valeo Service France presented its Workshop services (Techassist, Webinars, and Loyalty program), innovations—including DWC, 48V, electric compressor—and Canopy, Valeo's brand new durable wiper blade.
To celebrate Valeo's 100th anniversary with AD, a new animation mechanism was implemented in the Valeo booth. Valeo’s objective was to attract as many mechanics as possible, enroll them in the Specialist Club, and introduce them to Valeo know-how, workshops, and training programs.
A great success! In 6 hours, the teams signed up nearly 100 new members to the loyalty program. Members lined up to enter the Valeo booth. The new mockups, including an exploded view of the DWC, aroused the curiosity of visitors and brought up many questions.
